Software Company Announces Expanded Amazon Integration For Advertisers
Marin Software Announces Expanded Amazon Integration to Unlock Channel for All Advertisers.
Disclaimer: The information presented in this article is for informational purposes only and does not constitute financial, investment, or other professional advice. Readers should conduct their own research and consult with a qualified financial advisor before making any investment decisions. The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Marin Software or its affiliates.
Marin Software, a provider of performance marketing software for brands and agencies, has recently announced significant enhancements to its Amazon integration. This update includes the introduction of Sponsored TV, non-endemic advertising, and expanded access to the Demand-Side Platform (DSP) on a global scale. These enhancements are designed to make it easier for brands that do not sell on Amazon to engage with the vast Amazon audience.
Key Enhancements
Sponsored TV: One of the most noteworthy additions to Marin Software's suite of tools is Sponsored TV. This feature allows advertisers to reach over 155 million monthly users of Amazon’s ad-supported streaming services as of Q4 2022. By leveraging Sponsored TV, advertisers can deliver impactful ads to both brands that sell on Amazon and those that do not. The increased reach of Sponsored TV ensures that brands can connect with a diverse and expansive audience, enhancing their visibility and engagement.
Non-endemic Advertising: Another pivotal enhancement is the introduction of non-endemic advertising. This feature allows brands that do not sell products on Amazon to target the platform’s vast audience. By enabling non-endemic advertising, Marin Software provides these brands with the opportunity to create highly targeted and effective advertising campaigns tailored to the purchases consumers are making on Amazon. This new capability helps brands to tap into the shopping behaviors of Amazon users, thereby increasing the relevance and impact of their advertisements.
Global Demand-Side Platform (DSP): Marin Software's expansion also provides marketers with access to Amazon’s robust advertising platform on a global scale. The DSP enables marketers to programmatically buy display and video ads across Amazon properties and its publisher partners in all markets served by Amazon. This global reach allows marketers to implement comprehensive advertising strategies that span multiple regions, ensuring that their campaigns have a broader impact and greater efficiency.
Chris Lein, CEO of Marin Software, expressed his enthusiasm about these advancements. He stated, “Our enhanced Amazon offering represents a major leap forward in our commitment to helping digital marketers connect with consumers in the most impactful ways. By incorporating Sponsored TV, expanding DSP capabilities globally, and introducing non-endemic advertising options, we are enabling brands to maximize their reach and effectiveness within the Amazon family of brands.”
Lein further emphasized that these improvements underscore Marin Software's dedication to providing innovative tools that drive performance and deliver measurable results for their clients. This commitment to innovation is reflected in the company's approach to leveraging cutting-edge technology, such as AI-powered optimization and customizable automations, to enhance the effectiveness of digital marketing campaigns.
Integration with Existing Solutions
These additions to Marin Software's existing suite of Amazon Ads solutions integrate seamlessly with the company’s established offerings. By uniting the power of Marin’s intelligence, AI-powered optimization, and customizable automations, the enhanced Amazon integration equips marketers with the necessary tools to thrive in today’s competitive multi-channel digital marketing landscape. The combination of Sponsored TV, DSP non-endemic advertising, and sponsored eCommerce advertising positions Marin Software as a key player in the realm of digital marketing solutions.
Marin Software Incorporated (NASDAQ: MRIN) has a mission to empower advertisers with tools that drive higher efficiency and transparency in their paid marketing programs. The company's unified SaaS advertising management platform caters to search, social, and eCommerce advertising. By helping digital marketers convert precise audiences, improve financial performance, and make better decisions, Marin Software plays a crucial role in the success of marketing campaigns worldwide. Headquartered in San Francisco with offices around the globe, Marin Software's technology powers marketing campaigns in various regions. The company's comprehensive suite of solutions is designed to help brands and agencies navigate the complexities of digital marketing, ensuring they can effectively reach and engage their target audiences.
The Impact of Enhanced Amazon Integration
The enhanced Amazon integration by Marin Software represents a significant milestone in the company’s ongoing efforts to provide cutting-edge marketing solutions. By opening Amazon’s comprehensive advertising suite to non-Amazon advertisers, Marin Software is democratizing access to one of the world’s largest and most influential digital marketplaces.
For advertisers, this means new opportunities to reach Amazon’s extensive user base, even if they do not sell products directly on the platform. This expanded reach is particularly valuable in an increasingly omnichannel world where consumers interact with brands across multiple touchpoints. By enabling more targeted and effective advertising campaigns, Marin Software’s enhanced Amazon integration helps brands to optimize their marketing strategies and achieve better results. Marin Software’s announcement of its expanded Amazon integration marks a significant advancement in the field of digital marketing. With the introduction of Sponsored TV, non-endemic advertising, and global DSP capabilities, Marin Software is providing brands with powerful new tools to engage with Amazon’s vast audience. These enhancements not only increase the reach and effectiveness of advertising campaigns but also demonstrate Marin Software’s commitment to innovation and excellence in performance marketing.
As the digital marketing landscape continues to evolve, Marin Software’s robust solutions ensure that brands and agencies are equipped to navigate the complexities of multi-channel marketing. By leveraging AI-powered optimization, customizable automations, and intelligent data insights, Marin Software empowers marketers to drive performance and achieve measurable results.
Disclaimer: The information presented in this article is for informational purposes only and does not constitute financial, investment, or other professional advice. Readers should conduct their own research and consult with a qualified financial advisor before making any investment decisions. The views and opinions expressed in this article are those of the author and do not necessarily reflect the official policy or position of Marin Software or its affiliates.
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