Video Technology Company Forms Massive NVIDIA Partnership
Beamr and NVIDIA's Partnership: Pioneering the Future of Video with AV1.
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In a significant development for the video technology industry, Beamr Imaging, a leading provider of video encoding solutions, and NVIDIA, a global trailblazer in AI computing, have announced a partnership aimed at accelerating the adoption of the newest video standard - AV1.
AV1, or AOMedia Video 1, is an open, royalty-free video coding format designed for video transmissions over the Internet. It is being developed by the Alliance for Open Media (AOMedia), a consortium of firms from the semiconductor industry, video on demand providers, and web browser developers.
The majority of videos today still use the AVC/H.264 format—a 20-year-old standard that emerged before the era of smartphones. As we move towards a future dominated by high-resolution content and immersive viewing experiences, the need for a more efficient, quality-focused video standard becomes paramount. Here's where AV1 comes into play.
Beamr: At the Forefront of Video Encoding Technology
Beamr is a video encoding technology company that has developed innovative techniques to optimize and compress video streams. Beamr's proprietary encoding solutions ensure high-quality video delivery, keeping the output video 100% within the standards of H.264, HEVC, and AV1.
NVIDIA's Role: Powering Video with AI
NVIDIA, known for its groundbreaking work in AI and graphics, brings to the table its advanced Video Codec SDK. The SDK, recently updated to support AV1 encoding on NVIDIA's Ada Lovelace architecture, enables developers to harness the power of multiple NVENCs, thereby accelerating video creation and streaming.
The Beamr-NVIDIA Collaboration: A Leap Forward
The collaboration between Beamr and NVIDIA presents an automated process for modernizing video libraries to the AV1 format. This partnership aims to facilitate the transition to AV1 adoption at scale, leveraging Beamr's advanced video encoding solutions and NVIDIA's powerful AI technology.
This partnership has already had a significant impact on Beamr's market performance, with Beamr Imaging's stocks skyrocketing by 143% following the announcement.
The Impact: Modernizing Video Standards
The Beamr-NVIDIA collaboration is more than just a partnership; it's a step towards the future of video. By accelerating the adoption of AV1, they aim to modernize video standards, offering an automated, efficient solution that could revolutionize how we consume video content.
In conclusion, the Beamr and NVIDIA partnership represents a significant leap forward in the video technology industry. By accelerating the adoption of the AV1 video standard, they are paving the way for a future where high-quality, immersive viewing experiences are the norm, not the exception.
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