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Neural Foundry's avatar

The ZBRA call out as a reshoring beneficiary is spot on. As companies move production away from China and diversify their supply chains, the complexity of tracking everything actually goes up, not down. You need more visibility across more locations, more suppliers, and more handoffs. This is exactly where ZBRA's barcode scanners, RFID readers, and mobile computers become indispensible. What I find partcularly interesting is that this isn't just a one time infrastructure purchase. As supply chains become more distributed and fragmented, companies will need to continually upgrade and expand their tracking systems to maintain operational eficiency. That creates a recurring revenue opportunity for ZBRA that I think the market is underappreciating right now. The trade war might be painful for many companies, but for ZBRA it could end up being a massive long term tailwind.

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Daniel Popescu / ⧉ Pluralisk's avatar

Couldn't agree more; your point about 'Navigating a Market of Contradictions' is trully insightful, encapsulating the current economic complexity and the dichotomy investors face.

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