Additive Manufacturing Company Officially Becomes Customer-Qualified
The Role of Legor in Additive Manufacturing.

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In the fast-evolving world of additive manufacturing, new materials and technologies continue to emerge, pushing the boundaries of what is possible. One such advancement comes from Desktop Metal, an industry leader in Additive Manufacturing 2.0 technologies for mass production. Recently, Desktop Metal announced that platinum has been customer-qualified on their Production System™ P-1 through a specialized powder developed by Legor, a Italian company specializing in metal science and production for jewelry and fashion hardware markets.
The Role of Legor in Additive Manufacturing
Legor, based in Italy, is well-regarded for its expertise in metals science and the production of high-quality alloys, powders, and plating solutions. Their Powmet line of fine, ultra-pure powders for additive manufacturing includes a proprietary, ruthenium-based platinum. This particular formulation is now validated for use on the Desktop Metal Production System™ P-1 for various applications, particularly in the realm of jewelry design.
Binder jet 3D printing technology is at the core of this innovation. Unlike traditional manufacturing methods, which can be restrictive and complex, binder jetting allows for more creative freedom and efficiency. This technology works by depositing a binding agent onto a bed of powdered material to build objects layer by layer. The process is not only faster but also capable of producing intricate designs that were previously unattainable. Platinum is a metal known for its hardness and high melting point, making it a challenging material to work with. However, it is highly prized in the jewelry industry for its durability, luster, and hypoallergenic properties. The integration of platinum into Desktop Metal’s binder jet 3D printing platform addresses these challenges, simplifying the production process and enabling innovative design possibilities.
The collaboration between Desktop Metal and Legor signifies a pivotal moment for the jewelry, watchmaking, and luxury goods industries. Ric Fulop, Founder and CEO of Desktop Metal, emphasized the importance of this development, noting that it represents a major milestone for binder jet 3D printing in these sectors. Legor’s Marketing and Customer Support Manager, Fabio Di Falco, echoed this sentiment, highlighting the market interest in 3D printing and the advantages it brings to designers and manufacturers alike.
Practical Applications and Benefits
Binder jet 3D printing offers several benefits over traditional manufacturing methods:
Design Freedom: Designers can create complex geometries and intricate details that are difficult or impossible to achieve with conventional techniques.
Efficiency: The process reduces material waste and can produce parts quickly, making it suitable for both prototyping and small-batch production.
Customization: Personalized designs and custom orders can be produced with ease, catering to specific customer preferences.
Cost-Effectiveness: By minimizing waste and streamlining the production process, costs associated with material and labor are reduced.
Platinum jewelry designs produced by Legor using binder jet 3D printing will be showcased at Rapid + TCT, North America’s largest additive manufacturing and industrial 3D printing event. This exhibition will feature a multi-material, multi-customer jewelry display, providing a platform for Desktop Metal to demonstrate the capabilities and potential of their technology.
The qualification of platinum on Desktop Metal's Production System™ P-1 through Legor’s Powmet line is a testament to the advancements in additive manufacturing. This innovation not only simplifies the production process for complex jewelry designs but also opens up new possibilities for creativity and customization in the industry. As additive manufacturing continues to evolve, collaborations like this one between Desktop Metal and Legor will play a crucial role in shaping the future of jewelry and luxury goods production.
Impact on Long-Term Growth for Desktop Metal (DM)
Positive Impacts:
Market Expansion: The qualification of platinum on the Desktop Metal Production System P-1 opens up new markets in the luxury goods and jewelry sectors. This can lead to increased demand for Desktop Metal's systems, contributing to revenue growth.
Technological Leadership: By integrating challenging materials like platinum, Desktop Metal reinforces its position as a leader in advanced additive manufacturing technologies. This technological edge can attract more customers and partners, further accelerating growth.
Customer Base Diversification: Expanding into high-value sectors such as jewelry and watchmaking diversifies Desktop Metal's customer base, reducing dependency on any single industry. This diversification can provide more stability and resilience against market fluctuations.
Negative Impacts:
High R&D Costs: Developing and qualifying new materials can be costly. If these expenses are not managed effectively, they could impact profitability in the short term.
Market Acceptance: While the technology is promising, it depends on how quickly the market adopts it. Slow adoption rates could delay expected returns on investment.
Competition: As the 3D printing market expands, competition will likely intensify. New entrants with innovative solutions could challenge Desktop Metal's market share.
Short-Term Considerations for Investors
Positive Indicators:
Customer Feedback: Monitor customer feedback from early adopters of the new platinum-qualified system. Positive reviews and endorsements could boost investor confidence.
Sales Announcements: Look out for announcements regarding new orders or partnerships. Significant deals or partnerships could indicate strong market acceptance and drive stock prices up.
Event Presentations: Pay attention to the reception of Desktop Metal's displays at industry events like Rapid + TCT. Successful showcases can enhance the company's reputation and attract new business.
Negative Indicators:
Operational Challenges: Any news of production delays, supply chain issues, or technical challenges could adversely affect the stock.
Financial Reports: Keep an eye on quarterly financial reports. Any signs of declining margins or increased costs without corresponding revenue growth could be a red flag.
Market Sentiment: General market trends and sentiment towards the tech sector can influence stock performance. Negative trends or broader economic downturns could negatively impact Desktop Metal’s stock.
Other American 3D Printing Growth Stocks to Watch
Stratasys Ltd. (SSYS)
Overview: Stratasys is a leading provider of 3D printing and additive manufacturing solutions. They serve various industries including aerospace, automotive, healthcare, and consumer products.
Growth Drivers: Innovations in multi-material printing, expansion into new industries, and strategic acquisitions can drive long-term growth.
Risks: Stratasys faces intense competition and must continually innovate to maintain its market position.
3D Systems Corporation (DDD)
Overview: 3D Systems offers comprehensive 3D printing solutions including printers, materials, and software. They cater to healthcare, dental, aerospace, and industrial applications.
Growth Drivers: Strong focus on healthcare and dental markets, alongside advancements in materials science and software integration.
Risks: Dependence on specific high-value sectors means any downturn in those markets could impact their performance.
Proto Labs Inc. (PRLB)
Overview: Proto Labs specializes in quick-turnaround manufacturing services, including 3D printing, CNC machining, and injection molding.
Growth Drivers: Emphasis on speed and efficiency attracts customers needing rapid prototyping and small-batch production, supporting steady growth.
Risks: Scaling challenges and competitive pressures in the quick-turnaround market could pose risks.
Materialise NV (MTLS)
Overview: Materialise provides software solutions and 3D printing services, with a strong foothold in the medical and industrial sectors.
Growth Drivers: Expansion in medical applications, continuous software development, and strategic collaborations enhance their market presence.
Risks: Regulatory hurdles in the medical field and competition from larger, more diversified companies present potential challenges.
The recent qualification of platinum on Desktop Metal's binder jet 3D printing platform represents a considerable advancement that could positively impact the company's long-term growth. Investors should remain vigilant, tracking both positive developments and potential risks. In tandem with monitoring Desktop Metal, keeping an eye on other prominent 3D printing stocks like Stratasys, 3D Systems, Proto Labs, and Materialise can provide a broader perspective on the sector's growth potential.
Disclaimer: The content of this article is for informational purposes only and does not constitute professional advice. While every effort has been made to ensure the accuracy of the information provided, readers should verify details independently and seek professional guidance as needed.
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